Developing models for KBC Brussels Business strategy​

KBC Brussels conducts in-depth data analysis to support its commercial activities based on legitimate interest. This includes building customer profiles for the following purposes: 

• Gathering data from different companies of the KBC Group  in these analysis models makes it possible to obtain data-driven insights that support the KBC Group  in making strategic choices    
• Developing commercial policies, taking into account customers’ behaviour and wishes   
•  KBC Brussels creates models using AI.  

You can find the pdf copy of the KBC Brussels Privacy Statement here.